The 'Donation Era' campaign, a collaborative effort between Uber and the Australian Red Cross, centers on the practical side of charitable contributions. Featuring Cody Simpson, the project documents the process of auditing a personal wardrobe for donations before transitioning into domestic settings.
The spot features a live-action technique that leans into a clean, nostalgic aesthetic. The cinematography moves from the confines of a residential walk-in wardrobe to a modern open-plan living room furnished with leather seating, grounding the concept in relatable, everyday environments.
Creative agency Poem collaborated on the development of the project, with additional support from EssenceMediacom, Hello Social, and History Will Be Kind.
