Uber
Warren
Brand
ProjectWarren
Date
Jun 2026
Description
Uber’s 'Warren' campaign promotes the Uber Pass subscription through a series of deadpan, comedic vignettes. The spot follows a central character navigating various scenarios, ranging from quiet moments at home with a dog to high-energy scenes like outdoor dancing and competitive arm wrestling in a restaurant. Produced by GREATERGOOD, the film utilizes a mix of cinematic lighting and contrasting color palettes to transition between domestic interiors and outdoor environments. The project leans into a humorous, live-action technique to showcase the versatility of the brand's service offerings.
Style
Humorous, Horizontal, Commercial, Cinematic
Industries
Vehicle Rental & Rideshare
Color
Jet Black
Crimson
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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