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Uber

Trains, Now On Uber
Brand
Date

Jan 2025

Description

Uber expands its reach into rail transit with this new commercial spot, highlighting the integration of train ticketing directly into the platform. Directed and produced by Biscuit Filmworks, the film focuses on the user experience at a busy railway station platform. The narrative captures a commuter presenting a digital transit ticket on her smartphone to a conductor. The execution leans into a clean, live-action technique, capturing the everyday reality of modern travel through natural, diffuse lighting that mirrors the atmosphere of an active transit environment.

Style

Horizontal, Commercial, Clean

Industries

Vehicle Rental & Rideshare

Color
Camel
Burgundy
Background

Transport Hub

Context

TVC / TV Commercial

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