Uber: The Will
Brand
Date
Oct 2022
Description
Johannes Leonardo brings a humorous touch to Uber’s latest commercial, 'The Will.' Set within a formal, traditional interior, the narrative centers on a dramatic document reading where the gravity of the room is punctuated by a moment of modern utility. Captured with a clean, cinematic aesthetic, the live-action spot utilizes natural light to contrast the family’s sombre setting with a subtle, app-driven interaction. The piece leans into the juxtaposition of high-stakes environments and everyday technology.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Forest Green
Nude / Sand
Background
Office
Context
TVC / TV Commercial
Associated creatives
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