Uber: The Getaway
Brand
Date
Jul 2023
Description
Uber’s The Getaway campaign captures a multi-generational family dinner party, focusing on intimate moments shared around a candlelit table. The narrative centers on a group revisiting past memories before transitioning to a seamless ride arrival via a smartphone notification. Produced by ProdCo with creative direction from agency Johannes Leonardo, the project utilizes a cinematic aesthetic. The execution leans into soft shadows and warm ambient light to establish a reflective atmosphere, employing a live-action technique to ground the storytelling in a relatable domestic setting.
Style
Horizontal, Cinematic, Warm
Industries
Color
Camel
Jet Black
Blush
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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