Uber: Don`t Stop Til Zero

Jun 2023

Uber explores the transition to electric mobility in 'Don't Stop Til Zero,' a commercial campaign highlighting the shift toward zero-emission driving. The production features a diverse roster of drivers navigating suburban and metropolitan landscapes, focusing on the practical steps of charging and branding their vehicles for the platform. The film utilizes cinematic framing and natural light to capture the scale of the initiative. With creative oversight from agency SMALL, the execution relies on a live-action technique to document the integration of modern electric vehicles into the everyday ride-sharing experience. Production and post-production were handled by MYGOSH.co, with music and sound design provided by Yessian Music.

Horizontal, Cinematic, Warm

Natural light

Street

TVC / TV Commercial