Uber: Take Your Seat
Brand
Date
Nov 2022
Description
The "Take Your Seat" commercial for Uber presents a series of portraits featuring individuals such as mothers, fathers, immigrants, and activists. The production traverses a range of settings, shifting between the scale of a stadium under floodlights at sunset to intimate, domestic scenes within residential neighborhoods. The visual approach relies on a cinematic depth and horizontal composition to frame its subjects. The color grade employs desaturated tones, punctuated by the warmth of dusk skies and arena lighting, utilizing a live-action technique to establish its narrative tone.
Style
Horizontal, Cinematic, Desaturated
Context
TVC / TV Commercial
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