Uber

Feb 2023

This commercial campaign for Uber captures a delivery courier traversing a sprawling indoor aquatic center. Directed through a live-action technique, the film focuses on the courier’s search for a specific customer amidst the controlled chaos of synchronized swimming practice. The project features dynamic framing and a warm visual tone, highlighting the contrast between the courier's distinct uniform and the blue hues of the natatorium. The narrative centers on the logistics of delivery in unconventional spaces, leaning into the environmental echoes and candid moments found within the sports facility.

Horizontal, Commercial, Warm

E-commerce Platforms

Sports Venue

TVC / TV Commercial