Uber: Paralympics
Brand
Date
Oct 2024
Description
This campaign for Uber highlights the journey of Para athlete Róisín Ní Riain as she prepares for competition. The spot focuses on the quiet, personal moments of training, moving from a locker room to the pool deck, before concluding with her arrival in an Uber vehicle in Limerick. Produced by the creative team at Whirled, the project employs a live-action technique that leans into cinematic framing. By utilizing natural light, the commercial maintains a clean aesthetic that prioritizes the athlete’s perspective during her preparation process. Sound and music for the campaign were provided by Barking Owl.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Navy
Scarlet
Background
Outdoor Pool
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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