Uber: Ride like a Hyderabaddie ft. Travis Head - Uber Moto

Apr 2025

Uber introduces the latest iteration of its Uber Moto service in a new campaign, "Ride like a Hyderabaddie," featuring cricketer Travis Head. The project highlights the motorcycle rideshare experience through a series of high-energy sequences set against a festive, urban backdrop. Produced by 456 Studios with creative direction from agency FCB Neo, the film captures a cinematic ride through city streets. The commercial leans into a moody aesthetic, utilizing desaturated tones and warm, dramatic lighting to frame the transit experience. Through live-action technique, the narrative focuses on the energy of the urban environment, integrating stylistic title cards and close-ups that emphasize the local atmosphere.

Horizontal, Cinematic, Desaturated, Warm

Street

TVC / TV Commercial