Uber: Reserve
Brand
Date
Jun 2023
Description
This campaign for Uber Reserve focuses on the anticipation and preparation associated with travel. The commercial captures a series of relatable moments as a traveler manages the final tasks of packing, tidying up, and organizing before a trip, utilizing live-action technique to highlight the domestic chaos that often precedes a departure. Johannes Leonardo developed the creative direction for the spot, which leans into a warm aesthetic to balance the tension of the narrative. The project incorporates sound design by duotone audio to reinforce the naturalistic cinematography throughout the travel-focused commercial.
Style
Horizontal, Commercial, Warm
Industries
Color
Mustard
Off-White
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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