Uber: Red Cross Clothing Drive 2024
Brand
Date
Aug 2025
Description
Uber partners with the Red Cross for their 2024 clothing drive initiative, captured in a promotional spot featuring Chrishell Stause. The film highlights the ease of the donation process through a sequence of lifestyle vignettes set in a modern, residential environment. Produced by Poem, the campaign leans into a clean, bright aesthetic, utilizing natural light to frame a series of wardrobe transitions. The visual language remains consistent with commercial cinematography, balancing a polished look with accessible, lighthearted delivery.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Violet
Crimson
Background
Hotel Room
Context
Advertising Campaign, TVC / TV Commercial
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