Uber: One Hit For Uber One
Brand
Date
Feb 2023
Description
Uber delivers a narrative-driven campaign titled One Hit For Uber One, focusing on the collaborative creative process behind corporate branding. The film features a series of tense, dialogue-heavy sequences set within the confines of an executive office. Utilizing a live-action technique, the production leans into a moody, cinematic aesthetic. The visual approach is defined by deep matte tones and low-key lighting, capturing the intricate office interior through a polished lens. The campaign was developed in partnership with Special Group Sydney and Special Group USA, with production support provided by Biscuit Filmworks UK.
Style
Horizontal, Cinematic, Matte
Industries
Color
Jet Black
Chocolate
Medium Grey
Background
Office
Context
TVC / TV Commercial
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