Uber
Ojebo
Brand
ProjectOjebo
Date
Jun 2026
Description
Uber explores urban narratives in the cinematic commercial 'Ojebo', produced by GREATERGOOD. The film documents a transit through cityscapes, moving from industrial harbor views at dusk into the quiet reality of a residential shelter. The piece leans into a somber, reflective atmosphere, defined by low-key lighting and a desaturated color palette. By focusing on a character-driven journey within an urban environment, the project highlights themes of movement and housing through live-action technique.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Apps & Digital Platforms
Context
TVC / TV Commercial
Associated creatives
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