Uber: Motherhood
Brand
Date
Mar 2023
Description
Uber’s Motherhood campaign explores pivotal life transitions through a series of vignettes, moving from intimate hospital corridors to celebratory wedding settings. Developed with creative direction from Zulu Alpha Kilo, the project captures moments of high emotional stakes set against a backdrop of cinematic framing. The execution relies on live-action techniques and soft, natural lighting to maintain an observational tone. Production was handled by Uber Canada and Skin and Bones, with post-production and visual effects provided by REDLAB Inc. and sound design by VaporRMW.
Style
Horizontal, Cinematic
Color
Mustard
Background
Medical Clinic
Context
Advertising Campaign
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