Uber: Mom - Shelly's Story

Mar 2023

Uber explores the personal narratives behind the wheel in 'Mom - Shelly's Story,' a short-form film highlighting the lived experiences of an Uber driver. The project centers on Shelly as she reflects on her past and family life, bridging the gap between her current role and her history through a mix of live-action cinematography and archival family documentation. Produced by Zulu Alpha Kilo, the film leans into a cinematic visual language that emphasizes low-light environments and a nostalgic tone. The narrative structure contrasts the immediacy of night driving with the personal sentiment of family photographs, creating an intimate portrait within the vehicle rental and rideshare industry.

Horizontal, Cinematic, Matte, Nostalgic

Brand Film / Corporate Video