Uber: Lost & Found

Oct 2025

Uber’s Lost & Found campaign highlights the reality of items left behind in rideshare vehicles. The project features a series of vertical video spots starring racing driver Lando Norris and pop singer Kylie Minogue, who speak directly to the camera in phone-style segments. The commercial execution leans into a clean, live-action aesthetic, showcasing how personal effects like a racing helmet or gloves are recovered. The campaign extends across various touchpoints, integrating press clippings from publications such as Time Out, Yahoo Sports, and GQ with digital mockups and street advertising. Creative development was led by Mother, who handled both agency and production responsibilities. Additional project support was provided by Big Sky Studios and Realise.

Vertical, Commercial, Clean

Advertising Campaign