Uber

Large Antiques

Brand

Date

Oct 2025

Description

Uber’s 'Large Antiques' campaign highlights the practical utility of Uber XL for transporting oversized items that exceed the capacity of a standard vehicle. The commercial follows a couple navigating the logistical challenge of moving a vintage grandfather clock from a suburban garage sale, leaning into live-action cinematic storytelling to showcase the service in a relatable context. The production was developed by Mother in NY & LA, with production led by MJZ. The film features natural light and a clean visual aesthetic, with post-production and color grading handled by Royal Muster and Preymaker. Audio elements were provided by Premier Music Group and Sonic Union, with editorial work completed by Cabin Editorial.

Style

Horizontal, Cinematic, Clean

Techniques

Natural light

Industries

Vehicle Rental & Rideshare

Color

Chocolate

Medium Grey

Background

House

Context