Uber: KRISTEN EMHOFF
Brand
Date
Sep 2020
Description
This campaign for Uber, directed by Kristen Emhoff and produced by Prettybird UK, explores the role of digital connection in everyday life. Through a series of intimate, slice-of-life vignettes, the film highlights how communication tools bridge the gap between people in domestic and urban environments. The project captures authentic interactions across various settings, from high-rise apartments to residential hallways. Utilizing a documentary-style approach, the cinematography leans into natural lighting and cinematic color grading to emphasize shared moments and human connection.
Style
Documentary, Horizontal, Cinematic
Industries
Context
TVC / TV Commercial
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