Uber’s 'In Good Time' campaign centers on the narrative of social connection, following a man and a woman through a series of intimate, late-night settings. The film navigates from a dimly lit bar to a poolside gathering, using the brand’s ride-sharing service to bridge these domestic and urban transitions.
Produced by MJZ with creative development from the agency Mother in NY & LA, the project leans into a cinematic aesthetic. The visual approach utilizes live-action techniques, characterized by low-key lighting and warm color grading to maintain a consistent, atmospheric tone across various nocturnal environments.
