Uber: Freight - Anthem
Brand
Date
Nov 2019
Description
This anthem spot for Uber Freight highlights the logistics and warehouse operations underpinning modern shipping networks. The film navigates industrial environments, capturing the movement of packages and the digital oversight required to coordinate global supply chains. With creative direction from the team at Camp + King and production by JOIX, the project leans into a cinematic visual language. The cinematography employs low-key lighting and atmospheric projections to define the scale of the facility, utilizing live-action techniques to emphasize the technical nature of freight management.
Style
Horizontal, Cinematic, Matte
Industries
Color
Charcoal
Navy
Background
Warehouse
Context
Advertising Campaign, TVC / TV Commercial
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