Uber: Freedomish
Brand
Date
Oct 2022
Description
Johannes Leonardo brings a suburban narrative to life for Uber in this commercial spot, "Freedomish." The film follows a character transitioning from her home life to a rideshare commute, captured through a lifestyle-focused lens. The production utilizes live-action technique and cinematic framing to establish its tone. Set against the backdrop of a residential neighborhood in natural light, the visual storytelling emphasizes the accessibility of the Uber app in everyday travel scenarios.
Style
Lifestyle, Vertical, Cinematic
Industries
Color
Navy
Beige
Background
House
Context
TVC / TV Commercial
Associated creatives
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