Uber: Felafal
Brand
Date
Jun 2026
Description
This commercial campaign for Uber, titled Felafal, explores a series of surreal and humorous vignettes centered on a protagonist navigating daily life with her mobile device. Produced by GREATERGOOD, the film transitions through distinct environments, including a domestic bedroom, a theatrical setting, and a martial arts studio. The production utilizes live-action technique and polished cinematography, employing soft and dynamic lighting to underscore the comedic pacing of the narrative. The art direction maintains a consistent visual identity across these disparate locations, balancing domestic familiarity with stylized, high-contrast tableaus.
Style
Humorous, Horizontal, Commercial, Polished
Industries
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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