Uber
Felafal
Brand
ProjectFelafal
Date
Jun 2026
Description
Uber’s 'Felafal' campaign features a series of surreal and humorous vignettes centered on a protagonist navigating a variety of unexpected settings. Produced by GREATERGOOD, the commercial follows the lead character through a range of environments, moving from a domestic bedroom to a nail salon, a stage, and a martial arts training area. The production employs a polished, live-action technique to ground the character’s comedic timing. Dynamic lighting and vibrant art direction define the visual language, shifting the tone across each sequence while maintaining the core narrative thread of the commercial.
Style
Humorous, Horizontal, Commercial, Polished
Industries
Beverages
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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