Uber Eats: The Pick Up
Brand
Date
Jan 2025
Description
Uber Eats presents The Pick Up, a narrative commercial featuring professional tennis player Andy Murray. Developed by Special Group Sydney and Hatched, the spot leans into a humorous tone, contrasting a relaxed hotel setting with a suspenseful sequence featuring cinematic framing and moody interior lighting. Production was handled by FINCH and Chee Productions, utilizing live-action techniques to tell the story of a delivery encounter. Post-production and VFX were managed by Arc Films and Fin Design + Effects, with additional audio support from Rumble Sound and Soundtree.
Style
Humorous, Horizontal, Cinematic, Moody
Industries
Color
Pure White
Jet Black
Background
Hotel Room
Context
TVC / TV Commercial
Associated creatives
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