Uber Eats
The Pick Up
Brand
ProjectThe Pick Up
Date
Jan 2025
Description
Uber Eats presents 'The Pick Up,' a narrative commercial featuring professional tennis player Andy Murray. Developed by agencies Special Group Sydney and Hatched, the spot leans into a humorous tone, building a suspenseful atmosphere through cinematic framing and moody interior lighting. Produced by Chee Productions and FINCH, the live-action project depicts a scene in a hotel corridor where Murray interacts with delivery staff. The production utilizes a distinct visual style to transform a routine delivery interaction into a narrative sequence.
Style
Humorous, Horizontal, Cinematic, Moody
Industries
Fast Food
Color
Pure White
Jet Black
Background
Hotel Room
Context
TVC / TV Commercial
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