Uber Eats presents The Pick Up, a narrative commercial featuring professional tennis player Andy Murray. Developed by Special Group Sydney and Hatched, the spot leans into a humorous tone, contrasting a relaxed hotel setting with a suspenseful sequence featuring cinematic framing and moody interior lighting. Production was handled by FINCH and Chee Productions, utilizing live-action techniques to tell the story of a delivery encounter. Post-production and VFX were managed by Arc Films and Fin Design + Effects, with additional audio support from Rumble Sound and Soundtree.
