Uber Eats: NTN Traffic Report Hijack
Brand
Date
Jan 2025
Description
Uber Eats executes a series of broadcast segments as part of the NTN Traffic Report Hijack campaign, integrating branded comedy directly into the structure of live news reporting. Featuring a professional news anchor in a broadcast studio setting, the work channels high-fidelity production values to mimic genuine traffic updates from Melbourne. The project utilizes a live-action technique to bridge the gap between commercial storytelling and journalistic presentation, defined by a clean aesthetic and warm studio lighting.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Navy
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
Chee ProductionsProduction
Essence MediacomMedia
FINCHProduction
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Special Group SydneyAgency / Creative
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HatchedAgency / Creative
Squeak E Clean Studios SydneyMusic / Sound
Powered StudiosProduction
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