Uber Eats MEMO 2025

About

This Uber Eats commercial, titled MEMO, brings a contrast of environments to the screen. Set within the tight confines of a ship cabin, the film features two fishermen pausing their work to eat. The narrative highlights the delivery service's reach, placing the familiar delivery bag against the backdrop of a maritime work environment. Produced by Argentina Cine with creative direction from Wieden+Kennedy Mexico, the project utilizes cinematic interior lighting and live-action technique to ground the performance. The work leans into a clean, narrative aesthetic that highlights the arrival of food in unexpected locations.