Uber Eats: MAFS Promo Hijack

Jan 2025

Uber Eats executes a strategic takeover with the MAFS Promo Hijack, a campaign blending high-energy, live-action footage with the formal aesthetic of reality television wedding ceremonies. The creative direction, led by Special Group Sydney and Hatched, channels a comedic interruption that cuts through standard broadcast programming. Production efforts were managed by Chee Productions, FINCH, and Powered Studios, with post-production and VFX handled by Arc Films and Fin Design + Effects. The cinematic, warm visual style is complemented by extensive sound design and music production from Rumble Sound, Soundtree, and Squeak E Clean Studios Sydney, while media planning was executed by Essence Mediacom.

Humorous, Horizontal, Cinematic, Warm

Garden

TVC / TV Commercial