Uber Eats

MAFS Promo Hijack

Brand

Date

Jan 2025

Description

Uber Eats executes a playful takeover in the MAFS Promo Hijack, a campaign blending high-energy, live-action footage with the formal aesthetic of reality television wedding ceremonies. The creative direction, led by Special Group Sydney and Hatched, leans into a humorous narrative to integrate the brand into established cultural media moments. The production was a multi-faceted collaboration, featuring services from FINCH, Chee Productions, and Powered Studios. Post-production efforts were managed by Arc Films and Fin Design + Effects, while the soundscape was crafted through a partnership between Rumble Sound, Soundtree, and Squeak E Clean Studios Sydney. The campaign was supported by media planning from Essence Mediacom.

Style

Humorous, Horizontal, Cinematic, Warm

Industries

Fast Food

Background

Garden

Context

TVC / TV Commercial