Uber Eats: It Dawns on Sean - Super Bowl 2025 Social Video
Brand
Date
Feb 2025
Description
Uber Eats brings its 'It Dawns on Sean' campaign to Super Bowl 2025 with this social video spot. The film centers on a diner setting, employing cinematic lighting and live-action techniques to frame an curious interaction between a patron and his meal. The execution integrates varied visual textures, including drone footage and on-screen graphical equations that punctuate the narrative. Creative direction is led by Special Group USA, Special Australia, and Mayflower Entertainment, with production handled by O Positive and 2nd Wind Productions.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Color
Charcoal
Chocolate
Background
Café
Context
Social Media / Short Form Video
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