Uber Eats taps into seasonal consumer behavior with the 'Horror Codes' commercial. Developed by agency Rethink New York, the campaign focuses on grocery delivery services timed for the Halloween period.
The execution relies on quick cuts and bold typography to highlight promotional offers. The project integrates motion graphics with live-action techniques, maintaining a saturated aesthetic throughout the spot.
Production was handled by Biscuit Filmworks, with post-production services provided by Arcade Edit NY and an original soundscape composed by Pickle Music.
