Uber Eats: Checo Perez
Brand
Date
Dec 2024
Description
Uber Eats highlights its extensive reach with this commercial project featuring racing driver Checo Perez. The work showcases the driver integrated into large-scale outdoor advertising displays across an urban metropolis, emphasizing the scale of the brand presence within a bustling cityscape. The execution relies on live-action techniques and aerial drone footage to capture the interaction between modern architecture and high-profile campaign visuals. With creative agency support from Wieden+Kennedy Mexico and production by Landia Mexico, the project channels a warm, high-visibility aesthetic.
Style
Horizontal, Commercial, Warm
Techniques
Drone footage
Industries
Background
Aerial View
Context
TVC / TV Commercial
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