Uber Eats
Checo Perez
Brand
ProjectCheco Perez
Date
Dec 2024
Description
Uber Eats highlights its partnership with racing driver Checo Perez in this outdoor-focused commercial spot. The campaign features large-scale digital billboards integrated into a bustling urban skyline, leveraging drone footage to capture the scale of the installation across the cityscape. The project incorporates live-action technique alongside warm aerial cinematography to display the driver across metropolitan architecture. Creative and agency support was provided by Wieden+Kennedy Mexico, with production handled by Landia Mexico.
Style
Horizontal, Commercial, Warm
Techniques
Drone footage
Industries
Travel Booking Platforms
Background
Aerial View
Context
TVC / TV Commercial
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