Uber: Australia's Ultimate Second Car
Brand
Date
Aug 2025
Description
Uber introduces Australia's Ultimate Second Car in a comedic campaign featuring Valtteri Bottas. The spot leans into humorous narrative framing, positioning the vehicle as an accessible alternative to traditional ownership. Produced with a clean, polished commercial aesthetic, the campaign utilizes natural light to capture Bottas and his team in a suburban setting. The production was a collaboration between Poem, Special Australia, and Hello Social, with media support from EssenceMediacom. Sydney Scenery provided production services, while Poem managed post-production and VFX.
Style
Humorous, Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Powder Blue
Jet Black
Background
House
Context
TVC / TV Commercial
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