Uber: Brian Cox Goes to College
Brand
Date
Oct 2024
Description
This commercial spot for Uber, titled 'Brian Cox Goes to College,' leans into a comedic narrative featuring Brian Cox as an unconventional student navigating university orientation. The production team captures the interaction between the protagonist and university staff within a stone-columned institutional hallway. Developed in collaboration with agency Special Group USA and production house O Positive, the film utilizes live-action technique to ground the character-driven script. The aesthetic centers on a composed palette of dark blue, brown, and grey tones, supported by warm interior lighting throughout the orientation sequence.
Style
Horizontal, Commercial
Industries
Color
Jet Black
Beige
Pure White
Background
Hotel Lobby
Context
TVC / TV Commercial
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