Uber
Baddies in Bengaluru ft. Travis Head - Uber Moto
Brand
Date
Apr 2025
Description
Uber explores the intersection of transport and personality in 'Baddies in Bengaluru,' a campaign for the Uber Moto ride-sharing service. The spot features cricketer Travis Head navigating the city with a blend of action-oriented riding sequences and comedic, character-driven moments set within a stylized interior environment. Produced by 456 Studios with creative direction from FCB Neo, the project utilizes a mix of live-action technique and dynamic drone footage. The aesthetic leans into a cinematic visual language, incorporating high-visibility gear and helmet-cam perspectives to emphasize the mobility offering.
Style
Vertical, Action, Cinematic
Techniques
Drone footage
Industries
Vehicle Rental & Rideshare
Context
TVC / TV Commercial
Associated creatives
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