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Zara: Twilight Roses

Brand
Date

Oct 2026

Description

Zara presents Twilight Roses, a fashion campaign that leans into a moody, cinematic aesthetic. Shot by photographer Steven Meisel with creative direction by Fabien Baron and styling by Karl Templer, the project features models posed in outdoor evening settings that play with high-contrast, low-key lighting. Focusing on the textures of autumn apparel and embellished accessories, the imagery uses chiaroscuro techniques to cast intricate leaf shadows against architectural stone walls and wrought-iron details. The editorial series captures a composed, nocturnal narrative, emphasizing a rich palette of deep jewel tones and matte finishes.

Style

Editorial, Moody, Vertical

Techniques

Low-key / chiaroscuro

Color
Jet Black
Context

Advertising Campaign

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