Zara: Twilight Roses
Brand
Date
Oct 2026
Description
Zara presents Twilight Roses, a fashion campaign that leans into a moody, cinematic aesthetic. Shot by photographer Steven Meisel with creative direction by Fabien Baron and styling by Karl Templer, the project features models posed in outdoor evening settings that play with high-contrast, low-key lighting. Focusing on the textures of autumn apparel and embellished accessories, the imagery uses chiaroscuro techniques to cast intricate leaf shadows against architectural stone walls and wrought-iron details. The editorial series captures a composed, nocturnal narrative, emphasizing a rich palette of deep jewel tones and matte finishes.
Style
Editorial, Moody, Vertical
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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