Tubi Interface Interruption 2023

About

This commercial spot for Tubi, titled 'Interface Interruption,' explores the brand's streaming platform identity through a hybrid production approach. The narrative focuses on the visual transition between a live-action sports broadcast and the platform's digital interface. The project utilizes a combination of live-action technique and integrated VFX to overlay a streaming menu atop the broadcast footage. Production and creative direction were managed by Mischief and MJZ, with production service support from The Lift. Post-production and visual effects were handled by Company 3 LA and Untold Studios, while sound design and music were provided by Heard City and Gardener Music.