Tubi Interface Interruption 2023

About

This commercial spot for Tubi captures a live sports broadcast featuring two sportscasters in suits holding microphones before an illuminated stadium background, which is suddenly interrupted by a streaming interface menu displaying various show tiles. The video demonstrates the concept of interface interruption for the brand Tubi, with production and creative execution handled by Mischief, MJZ, The Lift, No 6, Heard City, Gardener Music, and Untold Studios. The visuals seamlessly blend live-action broadcast footage with clean digital UI overlays.