The Tubi campaign, 'Find Any Feeling For Free: Fakin' It,' captures a high-stakes narrative moment through a live-action technique that leans into cinematic tension. The project centres on a funeral service, utilizing a wood-trimmed set to ground the unexpected, humorous turn as the central subject rises from a casket.
Creative development for this project was led by William McVay, with production services provided by MJZ. The work navigates the streaming platform's tone, utilizing a raw aesthetic to heighten the reaction of the mourners on screen.
