Trü Frü
DMV
Brand
ProjectDMV
Date
Jul 2026
Description
Trü Frü taps into the universal experience of mundane waiting in this commercial campaign, DMV. Created by agency Humanaut, the project utilizes live-action technique to contrast the repetitive atmosphere of administrative errands with the immediate gratification of a snack break. The film follows a woman in her twenties as she navigates a trip to the DMV, eventually finding a moment of reprieve inside her vehicle. By centering on the product experience within a clean, commercial visual language, the spot positions the chocolate-covered raspberries as a convenient companion for daily life.
Style
Horizontal, Commercial, Clean
Industries
CPG / Packaged Food
Color
Pure White
Jet Black
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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