Trü Frü: DMV
Brand
Date
Jul 2026
Description
Trü Frü takes a playful look at the mundane reality of the DMV in this commercial spot. The project, developed by agency Humanaut, features a young woman in her 20s navigating the doldrums of a Texas driver's license appointment. The narrative pivots to a moment of indulgence, contrasting the sterile waiting environment with the act of eating chocolate-covered raspberries. Utilizing a clean, live-action technique, the film focuses on the simple, satisfying break provided by the product.
Style
Horizontal, Commercial, Clean
Industries
CPG / Packaged Food
Color
Pure White
Jet Black
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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