Trü Frü
UGC
Brand
ProjectUGC
Date
Jul 2026
Description
Humanaut helmed this user-generated content campaign for Trü Frü, highlighting consumer interaction with their chocolate-covered fruit snacks. The project leans into a fast-paced aesthetic, featuring a compilation of creator reactions and product showcases within casual environments. Captured for a vertical format, the series prioritizes a clean, live-action technique to document spontaneous reactions to the snack brand. The project focuses on authentic product engagement, utilizing a montage style to present the range of reactions across different individuals.
Style
Vertical, Commercial, Clean
Industries
CPG / Packaged Food
Color
Jet Black
Navy
Crimson
Background
Living Room
Context
Social Media / Short Form Video
Associated creatives
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