Trü Frü: UGC
Brand
Date
Jul 2026
Description
Trü Frü presents a series of user-generated content spots showcasing the brand's chocolate-covered fruit snacks. The project leans into a fast-paced aesthetic, highlighting consumer reactions and product packaging through a raw, immediate lens. Produced by Humanaut, the campaign utilizes a vertical video format to frame authentic, live-action moments of interaction. The edit maintains a clean visual style, focusing on the product experience within casual, everyday environments.
Style
Vertical, Commercial, Clean
Industries
CPG / Packaged Food
Color
Jet Black
Navy
Crimson
Background
Living Room
Context
Social Media / Short Form Video
Associated creatives
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