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ProjectDMV

Trü Frü DMV 2026

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Description

This commercial video for Trü Frü titled DMV, created by agency Humanaut, features a young Black woman in her 20s sitting inside a car. She holds up her Texas driver's license, inspects her photo, and then opens a pouch of Trü Frü chocolate-covered raspberries to eat. The video contrasts the mundane setting of a DMV office waiting room with a satisfying snack break inside a vehicle.