Trocaire
Lent Campaign
Brand
ProjectLent Campaign
Date
Mar 2026
Description
The Trocaire Lent Campaign, produced by GREATERGOOD, focuses on the daily realities of life within a rural village. Through a documentary approach, the film centers on human stories and agricultural work, highlighting the interplay between the community members and their environment. Captured with a clean, cinematic aesthetic, the project utilizes warm natural light and atmospheric haze to frame its subjects. The production team employs horizontal framing and a style reminiscent of analogue film, grounding the narrative in authentic character portraits and outdoor village scenes.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Charitable Organisations
Color
Royal Blue
Beige
Background
Street
Context
Advertising Campaign, Documentary
Associated creatives
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