Trocaire: Lent Campaign
Brand
Date
Mar 2026
Description
Trocaire’s Lent campaign presents a documentary-style look at daily life within a rural village, focusing on the intersection of human stories and agricultural work. Produced by GREATERGOOD, the film captures candid moments of community members and farmers tending to livestock, set against the backdrop of an outdoor village environment. The visual execution relies on soft natural light and atmospheric haze to establish a consistent, authentic aesthetic. By incorporating cinematic framing and clean compositions, the project creates a grounded portrait of its subjects that leans into the documentary tradition.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Color
Royal Blue
Beige
Background
Street
Context
Advertising Campaign, Documentary
Associated creatives
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