TradePMR
High and Dry Social
Brand
ProjectHigh and Dry Social
Date
Mar 2026
Description
TradePMR explores a metaphorical landscape in this commercial production, contrasting the vast, arid expanse of a desert with the precision of a professional office environment. The film utilizes a live-action technique to ground the narrative in a tactile, high-contrast visual world. The project captures a direct-to-camera address that shifts between natural light-drenched exterior dunes and a structured corporate setting. Max Cooper leads the production, maintaining a consistent aesthetic tone throughout the spot.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Investment & Wealth
Color
Charcoal
Pure White
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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