TradePMR: High and Dry Social
Brand
Date
Mar 2026
Description
TradePMR explores themes of endurance and steady growth in their 'High and Dry' commercial campaign. The film frames the brand's financial services narrative through a juxtaposition of stark, vast desert landscapes and professional office environments. Directed by Max Cooper, the production utilizes live-action techniques to bridge these two settings. The visual approach prioritizes warm tones and natural light, emphasizing the textures of both the desert topography and the speaker's tailored attire.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Charcoal
Pure White
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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