Toyota: Wrong Turn (Original Music)
Brand
Date
May 2025
Description
Toyota leans into a cinematic narrative for its latest automotive commercial, 'Wrong Turn'. The spot captures a white SUV navigating a winding forest path, alternating between exterior tracking shots and intimate interior views of the passengers. The project features live-action cinematography defined by natural lighting and warm sun flares that filter through the canopy. Musical elements are central to the production, featuring an original score by The Crystal Creative, developed in partnership with agency Saatchi & Saatchi LA.
Style
Horizontal, Cinematic, Warm
Industries
Color
Pure White
Jet Black
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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