Toyota: Wizard

May 2019

Toyota introduces the Wizard, a high-octane automotive spot that frames the electric vehicle within a stark, industrial landscape. The film leverages cinematic live-action techniques, centering on the vehicle’s departure from a futuristic, hangar-like structure to underscore its performance-oriented design. Working under the creative direction of Saatchi & Saatchi USA, the production leans into a moody, nocturnal aesthetic. Neon geometric fixtures and cool-toned lighting contrast against the wet road surface, highlighting the car's exterior lines and taillight geometry. Post-production and VFX were handled by Tool, with additional production support provided by Framestore LA and WORK UK, the latter of which also managed the sound design.

Horizontal, Action, Cinematic, Moody

Garage

TVC / TV Commercial