Toyota: Voices
Brand
Date
Mar 2024
Description
In the spot 'Voices', Toyota showcases the versatility of their pickup truck across diverse terrains, moving from urban environments to arid desert landscapes. The campaign features a dynamic blend of live-action technique and cinematic slow motion to highlight the vehicle's handling and interior design. Produced by Tool, the commercial emphasizes the relationship between the driver and the terrain. Creative direction for the project was provided by Burrell, with post-production and VFX handled by Territory Post, Company 3 London, and CRC.
Style
Horizontal, Cinematic
Techniques
Slow motion
Industries
Color
Jet Black
Beige
Burgundy
Context
TVC / TV Commercial
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