Toyota: Up to Speed

Brand

Date

Feb 2025

Description

Toyota leans into the intensity of competitive racing with its 'Up to Speed' promotional campaign. The film captures a series of professional motorsport vehicles, including stock and sprint cars, navigating track circuits with precision. Produced by What Not Films with creative support from Saatchi & Saatchi - USA, the project uses live-action techniques, saturated color grading, and rapid-fire editing to reflect the high-stakes environment of the sport. The narrative shifts between technical cockpit operations and the kinetic energy of victory celebrations, utilizing slow motion to highlight performance and track-side action.

Style

Horizontal, Commercial, Action, Saturated

Techniques

Slow motion

Industries

Motorsport

Color

Pure White

Jet Black

Crimson

Background

Sports Venue