Toyota: TundraStruck Edited by Genevieve Latour

Oct 2024

This commercial for the Toyota Tundra highlights the vehicle's heavy-duty capabilities within demanding industrial environments. Through a series of live-action sequences, the film demonstrates the truck's performance across construction sites and rugged terrain, focusing on features like towing capacity and composite bed durability. The production utilizes cinematic lighting and dynamic camera movements to underscore the vehicle's utility. The project represents a collaborative effort featuring agency work by The Showroom, production by Cinelande Group, and post-production contributions from School Editing Inc, Alter Ego, and Post430, with sound design by Circonflex.

Horizontal, Action, Cinematic, Clean

Construction Site

TVC / TV Commercial