Toyota: Tundra
Brand
Date
Aug 2025
Description
Toyota showcases the Tundra pickup in this cinematic commercial, placing the vehicle within rugged construction sites and demanding outdoor environments. The film focuses on the truck’s utility, capturing sequences of workers operating heavy machinery and navigating the vehicle through mud and uneven terrain. The production, created by The Showroom, utilizes natural light and a desaturated palette to ground the narrative in a realistic, industrial setting. Cinélande handled the production, while Alter Ego and Post 430 provided visual effects and post-production work to enhance the live-action tracking shots of the Tundra in motion.
Style
Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Color
Charcoal
Pure White
Background
Construction Site
Context
TVC / TV Commercial
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