Toyota: Toyota | HiLux Remote Climate
Brand
Date
Dec 2025
Description
Toyota introduces the remote climate control capabilities of the HiLux in this latest commercial spot. The narrative centers on the My Hilux app, connecting driver convenience to the vehicle's utility in rugged environments. Directed by the team at FINCH, the film leans into a golden hour aesthetic, capturing the truck moving through dusty, sun-drenched landscapes. The production relies on live-action techniques to emphasize the vehicle's presence in rural settings, complemented by post-production and VFX work from Alt VFX and ARC to highlight the app interface. The project was developed by Saatchi & Saatchi Australia.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Slow motion
Industries
Color
Jet Black
Scarlet
Beige
Background
Road
Context
TVC / TV Commercial
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