Toyota: Toyota | HiLux Interior Tech & Styling

Dec 2025

Toyota highlights the latest tech and performance upgrades for the HiLux in this campaign featuring a rugged, country-focused narrative. The film captures the vehicle navigating dirt roads and small-town environments, shifting between exterior action and detailed interior shots of the touchscreen interface. Produced by Finch with post-production and visual effects from Alt VFX and ARC, the commercial utilizes a live-action technique to ground the vehicle's styling in a cinematic, warm aesthetic. The creative direction from Saatchi & Saatchi Australia rounds out the piece, which centers on the truck's versatility, culminating in a sequence featuring the vehicle in a rural setting.

Horizontal, Action, Cinematic, Warm

Street

TVC / TV Commercial